Marketing Manager

About Us

Bronto.io is a fast-growing B2B technology company, revolutionizing the observability space. We're looking for a Marketing Manager who isn't just executing traditional playbooks, but is actively pioneering the future of marketing by leveraging AI with authentic human-led content
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The Opportunity

We are seeking an experienced, results-driven Marketing Manager to develop and execute highly specific marketing plans that drive significant pipeline and measurable business results. This a full-stack marketing role that combines technology and creativity to engage and energize our target market

The ideal candidate will have 5+ years of marketing experience, with at least 2 years in an early stage high-growth technology company. They have a track record of designing, owning and executing specific marketing programs that directly support pipeline growth and revenue targets
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I. Strategic Planning & Execution 🎯

This is a results-first role, for a highly organized executor, able to tie marketing activities directly to pipeline generation and sales outcomes.

• A) Campaign Creation & Management: Own the full lifecycle of targeted marketing campaigns across multiple channels (digital, email, content, social). This includes deep audience segmentation, message creation, execution, and performance reporting against pipeline goals
• B) Sales Support & Lead Optimization: Design programs specifically to support warm outbound initiatives (e.g. targeted account-based content, personalized resources) and to qualify and accelerate intent inbound leads (e.g. streamlined lead flows, tailored nurture sequences)
• C) High-Value Event Optimization: Drive measurable sales outcomes from key marketing moments like partner events, executive roundtables, and practitioner meetups, for lead gen, meeting booking and pipe acceleration
• D) Curiosity and Innovation: Continually test new channels, features and tactics to stay ahead of marketing and technology shifts
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II. Human-Led Marketing 🧠

We require technical & creative expertise to elevate the brand and scale outputs.

• Content & Storytelling:
  
  • Develop and champion content with strong personality, hot takes, and proprietary stories to build influence for our brand
  • Product/Brand Storytelling: Craft narrative-driven content that articulates the value our we deliver for Bronto customers
  • AEO (Answer Engine Optimization): Optimize content workflow for presentation by Large Language Models (LLMs) and answer engines

• Prompt Engineering:
  
  • Design and test high-context prompts to maximize content quality, speed, and relevance across all campaigns
  • Implement AI-driven workflows to automate repeatable marketing components (e.g. social media, content repurposing, initial ideation)
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Evidence of Success 🏆

Required Qualifications

• 5+ years of progressive marketing experience, focussed on B2B tech
• Including 2+ years in a smaller fast-paced SaaS company
• Exceptional written and verbal skills, with authoritative content creation
• Deep fluency in marketing automation (e.g. HubSpot, Gong, Clay)
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Success Stories

Candidates must be prepared to share specific, data-backed success stories from their marketing journey, including:

• Pipeline Generation Evidence: Demonstrate how you designed and executed a specific marketing plan (e.g. ABM program, webinar series etc) with specific business results (e.g. "$500k pipeline generated in Q3")
• Marketing-to-Sales Alignment: Describe a project where you collaborated with sales to develop a territory plan, generate leads and improve conversion rate, detailing the specific marketing actions you took
• Technical Implementation: Provide an example of how you used prompt engineering or an agentic workflow to improve marketing output quality
• Content Authority: Share a piece of content (blog post, whitepaper, video script) where you used a "hot take" or human-led story to build influence