Bronto VS Loki

Bronto vs. Loki

Waiting minutes for log searches in 2025? Bronto gives you true petabyte-scale, sub-second search — no compromises, no outdated limits.

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Architecture

Cloud-native. Separates compute from storage

Scalability

Elastically scales as needed + Sub-second log search at petabytes scale

Data Tiers

All data is always kept hot

Use case

High volume, Anytime

Retention

1 Year default

Search Efficiency

Sub-second search at petabyte scale

Cost

Cents per Gb

Usage Visibility

Clearly see how your logs are being used and by whom

Log Hygiene

Automatically cleans and structures your data

Volume Control

Proactive volume control technology automatically prevents overages

Data Store

Designed specifically for log data

Architecture

Scalability

Data Tiers

Use case

Retention

Search Efficiency

Cost

Usage Visibility

Log Hygiene

Volume Control

Data Store

Architecture

Traditional. Monolithic. Tightly coupled compute and storage

Scalability

Search is not scalable at high volumes. Does not index content of logs, searches can take minutes instead of milliseconds

Data Tiers

Keeping all data hot is cost prohibitive. Users need to create, maintain, and migrate between data tiers – hot or archives and manually rehydrate and reindex data

Use case

Expensive, short-term

Retention

days/weeks

Search Efficiency

Minutes vs. Milliseconds, lack of mature indexing

Cost

Dollars per Gb

Usage Visibility

Complex and confusing

Log Hygiene

Requires complex parsing rules

Volume Control

Inability to prevent data surges

Data Store

Buckets data using labels and relies on expensive raw CPU to churn through data. Slow and inefficient for log data

Compromising due to cost?

Leaders in Cost Efficiency

Any logs, any size, any source

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Up to 60 / Month

Datadog

30 Day Retention

$1.9M / Year

Splunk

30 Day Retention

$1.5M / Year

Bronto

1 Year Retention

$0.2M / Year

In the calculator, Bronto’s pricing is based solely on ingestion costs. Competitor prices are sourced directly from their official websites.

Bronto’s architecture is designed for the AI era, handling massive data volumes effortlessly. Ingest logs at any scale without compromising performance or efficiency - logging has never been this seamless.

Sick of overages and unpredictible cost?

Cost Explorer

See what logs are being searched and by whom.

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Bronto’s Cost Explorer provides unparalleled visibility into your logging usage. Track which logs are being searched, by whom, and why—empowering you to understand and optimize your data usage with actionable insights and complete control.

Limiting retention causing problems?

Unlimited Retention

Stop compromising because of cost.

Pricing

Say goodbye to compromises with Bronto’s unlimited retention at a fraction of the cost. Whether you’re storing terabytes or petabytes of data, Bronto ensures your logs are always accessible - no rehydration, no archiving, just seamless availability.

Spending time "Cleaning your logs"?

Data Controls

Log hygiene & automatic volume controls.

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Bronto simplifies log management with automated log hygiene and intelligent volume controls. By keeping your logs clean, structured, and efficiently stored, you can eliminate unnecessary overhead and maintain performance, no matter the scale of your operations.

Paying for features you never use?

Logging made simple

Everything you need, nothing you don't.

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With sub-second search, beautiful dashboards, log-based metrics, intuitive alerts, and quick setup, Bronto offers a best-in-class logging experience for a fraction of the price.

Welcome to logging how it should be.

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