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The Bronto Blog

Gary Nicholls
·
Sept 12, 2025

Naming Is Hard… Except at Bronto

Monitor names aren’t just labels—they guide engineers at 3 AM. We explore what makes a good name, where teams go wrong, and how Bronto uses AI to make naming effortless.
Noel Ruane
·
Aug 25, 2025

The 4L’s of Logging - the New Standard for the AI era

Fast, cheap, or scalable—pick two? Not anymore. This post explores the 4L’s of logging, showing why long-term hot retention is critical in the AI era and how it unlocks new use cases.
Marco Aquilanti
·
Aug 12, 2025

BrontoScope: AI-powered error investigations

Discover BrontoScope, an AI-powered incident investigation tool from Bronto AI Labs. Automate log analysis, cut MTTR, and get concise, data-backed reports in seconds.
Gary Nicholls
·
July 30, 2025

Log Parsing with AI at Bronto

Find out how Bronto uses AI to automate log parsing - combining curated parsers, Dissect/Grok fallbacks, and AI-generated patterns to handle even the messiest logs with speed and accuracy.
David Tracey
·
July 21, 2025

Logging your AI events (from Ollama) in Bronto

Learn how to log AI events from Ollama using Bronto. This guide covers setting up Ollama, forwarding logs via OpenTelemetry, and analyzing LLM logs at scale with Bronto’s fast, cost-efficient platform.
Benoit Gaudin
·
July 9, 2025

Benchmarking AWS Nova on Log Data: How It Compares to ChatGPT-3.5

We evaluate AWS Nova Micro on log data using a 2023 benchmark. Results show strong parsing and summarization, with costs 14x lower than GPT-3.5-turbo.
Benoit Gaudin
·
July 3, 2025

The Logging Cost Trap: Search

Explore the hidden costs of log search, from real-time access to large-scale analysis, and how to balance speed, scale, and cost in log management.
Trevor Parsons
·
June 26, 2025

Introducing Bronto Labs: AI That Actually Solves Real Problems

Bronto Labs is redefining AI in observability - solving real logging problems like parsing, dashboarding, and analysis without the buzzword fluff.
Mike Neville-O'Neill
·
June 10, 2025

Why ClickHouse fails as a general-purpose logging solution

Why ClickHouse falls short for log management at scale - and how Bronto’s purpose-built architecture avoids the tradeoffs of retrofitted analytics databases
David Tracey
·
June 3, 2025

Why is Bronto so fast at searching logs?

Searching logs at scale is notoriously slow. This post breaks down why it’s hard and how Bronto’s architecture makes sub-second search on terabytes possible.
Benoit Gaudin
·
May 27, 2025

The CDN Logging Crisis

The true cost of incomplete CDN logging is hidden in outages, blind spots, and complexity. Bronto fixes the economics - and the architecture.
Benoit Gaudin
·
May 20, 2025

The Logging Cost Trap: Storage

From file systems to blob storage, partitioning to bloom filters - this post unpacks the storage choices and data organization that make log management efficient.
Mike Neville-O'Neill
·
MAY 11, 2025

Breaking the Flywheel of Compromises

Cost, complexity, and coverage - what we call the flywheel of logging compromises. Read about how Bronto is built to break it.
Mike Neville-O'Neill
·
APR 15, 2025

"Wow, that was fast!"

At KubeCon Europe, Bronto stunned attendees with sub-second search speeds—proof that logging doesn’t have to be slow, complex, or expensive.
Benoit Gaudin
·
Apr 5, 2025

The Logging Cost Trap: Ingestion

Rising log costs often force teams into painful trade-offs—this post breaks down why ingestion is the first trap.

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